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History & culture
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Fast fashion
A retail business model built on rapidly translating runway and trend ideas into cheap, mass-produced clothing with quick turnaround, expanding globally from the 1990s alongside globalized garment manufacturing.
beginner · Fashion industry & ethics
Make Do and Mend
A British government campaign launched in 1943 during wartime rationing that taught households to repair, alter, and repurpose existing clothing rather than buy new garments.
beginner · Fashion industry & ethics
Ready-to-wear
Clothing manufactured in standard sizes for immediate purchase, as opposed to custom-made garments; it grew from 19th-century military uniform production and expanded rapidly with department stores in the 20th century.
beginner · Fashion industry & ethics
Sustainable fashion
An approach to clothing design, production, and consumption aimed at minimizing environmental harm and social exploitation across a garment's life cycle, gaining wider industry attention from the 2000s onward.
beginner · Fashion industry & ethics
Sweatshop
A manufacturing workplace characterized by long hours, low pay, and unsafe conditions, historically associated with garment production since the Industrial Revolution and a continuing concern in global fashion supply chains.
beginner · Fashion industry & ethics